Perfect Competition: A market structure characterized by:
Price-taking behavior: Firms accept the market price as given and cannot influence it.
Total Revenue (TR): Total money received from selling output
Formula: TR = p × q
Average Revenue (AR): Revenue per unit sold
Formula: AR = TR/q = p
Marginal Revenue (MR): Change in total revenue from selling one more unit
Formula: MR = ΔTR/Δq = p
In perfect competition: AR = MR = p
TR Curve: Straight line through origin with slope = p
AR/MR Curve: Horizontal line at market price (perfectly elastic demand)
Total Revenue Curve
[Upward sloping straight line from origin]
Price Line (AR/MR Curve)
[Horizontal line at market price p]
Profit (π): Difference between total revenue and total cost
Formula: π = TR - TC
Short Run:
Long Run:
Profit Maximization Graph
[Graph showing MC, AC curves with profit rectangle]
The rising portion of the SMC curve above minimum AVC
Short Run Supply Curve
[Graph showing SMC with bold portion above min AVC]
The rising portion of the LRMC curve above minimum LRAC
Long Run Supply Curve
[Graph showing LRMC with bold portion above min LRAC]
Short Run: Minimum point of AVC curve
Long Run: Minimum point of LRAC curve
Normal Profit: Minimum profit needed to keep firm in business (included in costs)
Super-normal Profit: Profit above normal profit
Break-even Point: Where firm earns only normal profit (p = min AC)
Shifts supply curve to the right (more output at each price)
Increase in input prices shifts supply curve to the left (less output at each price)
A tax per unit sold shifts supply curve left by amount of tax
Effect of Unit Tax on Supply
[Graph showing parallel leftward shift of supply curve]
Horizontal summation of individual firms' supply curves
Market Supply Curve Construction
[Graph showing summation of two firms' supply curves]
Factors affecting market supply:
Price Elasticity of Supply (es): Responsiveness of quantity supplied to price changes
Formula: es = (%ΔQs) / (%ΔP)
Calculating elasticity:
es = (ΔQ/Q) / (ΔP/P) = (ΔQ/ΔP) × (P/Q)
Price Elasticity of Supply Cases
[Three panels showing different supply curve intersections]