Concepts and explanation
Internal trade occurs within national boundaries. Wholesalers buy in bulk and supply retailers; they may provide storage, transport, credit and market information. Retailers connect with consumers and offer assortment, convenience, advice and after-sales service. Formats include itinerant sellers, fixed shops, department stores, chains and online retail. Compare investment, reach, customer contact and cost.
Business example
A maker can use wholesalers to reach many small shops; direct online retail gives more customer data but requires fulfilment and support capacity.
Case-based practice
- A handmade-products firm sells through a wholesaler or its own web shop. Compare reach, margin, customer feedback and delivery responsibilities for both routes.
- Write a short answer that names the relevant concept and applies it to the facts.
Quick revision
Revision cue: Define the term, distinguish it from a related concept and support the answer with a relevant example.